Analytics & Reporting

KNOW EXACTLY
WHAT'S WORKING.

No more guessing where your leads come from. We set up, monitor, and interpret your website data — delivering plain-English monthly reports that show the real impact of your digital investment.

What's included

EVERYTHING IN YOUR
MONTHLY REPORT

Monthly Ranking Report

Every keyword we're targeting tracked and reported — showing current position, movement since last month, and trend direction. You always know where you stand.

Organic Traffic Report

How many people visited your site from Google, which pages they landed on, how long they stayed, and what they did next. Clear numbers, clear context.

Lead Volume Tracking

Form submissions, phone call clicks, and enquiry volume tracked every month — so you know exactly how many leads your website generated and where they came from.

Google Search Console Data

Impressions, clicks, and average position pulled directly from Google — showing how your site is performing in search before visitors even land on it.

Google Analytics Setup

Full GA4 configuration from day one — goals, events, conversion tracking, and audience insights all properly set up so your data is accurate and actionable.

Competitor Benchmarking

We track how your rankings compare to your top 3 local competitors each month — identifying opportunities and flagging any ground they're gaining.

Action Summary

Every report includes a plain-English summary of exactly what we did last month and what we're prioritising next. No jargon, no mystery, full accountability.

Page Performance Breakdown

Which pages are your top performers and which are underdelivering — with recommendations for improving the pages not pulling their weight.

Core Web Vitals Monitoring

Speed, interactivity, and visual stability scores tracked monthly — the technical performance signals Google uses as ranking factors for every page.

Why it matters

YOU CAN'T IMPROVE
WHAT YOU DON'T MEASURE

Most landscaping business owners have no idea whether their website is generating leads or just sitting there. Without data, you're making expensive decisions in the dark. Here's what that looks like:

  • Spending money on SEO with no idea if it's working
  • No way to prove which marketing channel generates leads
  • Decisions based on gut feeling instead of real data
  • Competitors improving while you're flying blind
  • Wasting budget on tactics that deliver nothing measurable
01

Full visibility

See exactly where every visitor comes from, what they do on your site, and whether they become a lead. No guessing, ever.

02

Smarter decisions

Data tells you what to double down on and what to cut. Every month your strategy gets sharper because it's based on evidence.

03

Prove your ROI

Know precisely what your website investment is returning — in traffic, rankings, and real enquiries. Justify every pound spent.

04

Stay ahead

Monthly competitor benchmarking means you spot threats early and act before they cost you rankings or clients.

How it works

DATA THAT'S CLEAR.
ACTIONS THAT FOLLOW.

We don't just hand you a spreadsheet. We set everything up, interpret the numbers, and tell you exactly what they mean for your business each month.

1

Setup & Configuration

We install and fully configure Google Analytics 4 and Search Console on your site — goals, conversion events, lead tracking, and audience segments all set up correctly from day one.

GA4 setupSearch ConsoleConversion tracking
2

Baseline Report

Your first report establishes the baseline — current rankings, traffic volumes, and lead data. This becomes the benchmark every future report measures against so progress is always visible.

Baseline dataKeyword positionsTraffic snapshot
3

Monthly Monitoring

Every month we pull data across rankings, traffic, leads, Core Web Vitals, and competitor positions. We analyse the trends, identify what's improving, and flag anything that needs attention.

Rank trackingTraffic analysisLead volume
4

Report & Strategy

You receive a plain-English monthly report with a summary of results and a clear action plan for the coming month. Data informs every decision — nothing is done arbitrarily.

Monthly reportAction planStrategy update
FAQ

ANALYTICS
QUESTIONS ANSWERED

Do I need to set up anything myself?+
Will I actually understand the reports?+
How often do I receive reports?+
Can you track phone call leads, not just form submissions?+
What if my analytics data looks bad?+
Can you audit my existing Google Analytics setup?+

READY TO BECOME THE
#1 LANDSCAPER
IN YOUR AREA?

Book a free 30-minute strategy call. We'll audit your SEO, review your site, and show you exactly how Vista will grow your business — zero obligation.

Or email us instead